Cinnamon Legends (Pvt) Ltd and D Triangle (Pvt) Ltd celebrated another successful year despite immense challenges and held their ‘Export Night’ on the 23rd of December 2020 to appreciate spice suppliers, employees and other stake holders.
Cinnamon Legends (Pvt) ltd is one of the leading value added spices exporters in Sri Lanka which manufactures over 120 products including organic spices & food, beverages & Tea, health supplements, essential oils, personal care, beauty care, giftware etc. D Triangle (Pvt) Ltd is one of the prominent exporters of Ceylon spices in bulk to over 30 countries covering all continents in the world. Products are organically certified under EU, USDA and JAS. The companies are standardized under ISO 9001 – 2015 & ISO 22000, GMP, HACCP and other quality systems.
The Chairman, Mr. Nihal De Silva, addressed the gathering to express his appreciation and gratitude to all the spice suppliers who extended great support during the challenging period of the Covid 19 pandemic. This event was unique as it was the first of its kind in the spice sector in Sri Lanka and was an aspiration of Chief Executive Officer, Mr. Anushka Vidanapathirana.
While extending appreciation to all the spice suppliers, Mr. Janaka Anura was selected as the best supplier and gained special recognition at this event. Employee recognition awards were presented by the Chairman, Mr. Nihal De Silva and CEO, Mr. Anushka Vidanapathirana to employees who were recognized for their hard work and motivation. In his speech CEO stressed the importance of synergizing to face global challenges. Vote of thanks was delivered by Mr. Manoda De Silva, Director. All the staff of Cinnamon Legends (Pvt) Ltd and D Triangle (Pvt) Ltd were given homeware items and cash prizes.
Cinnamon Legends Export Night 2020 was a novel and memorable experience for the staff and suppliers as it was held on a modernized double-decked vessel ship in Sri Lanka. The award ceremony was followed by dinner and cocktail. All the members of the staff, suppliers and other participants of the event followed the necessary health and safety guidelines pertaining to the Covid 19 pandemic during this event.
The yearend dinner for Cinnamon Legends staff was recently held at the Hilton Hotel Colombo. Management team, Managers, executives and other staff members attended to the party to end the 2019 and kick start to the 2020.
The Cinnamon Legends organizing team organized this even in order to encourage the company staff and ensure employee satisfaction to the maximum.
Cinnamon Legends opened an another signature showroom in One Galle Face to cater the increasing demand for value added Ceylon Cinnamon and other spiced products locally and internationally. The Chief Guest of the event was Mr. Nihal De Silva Group Chairman of Cinnamon Legends and D triangle Pvt Ltd. Also the company Managing Director Mrs. Upuli De Silva and Chief Executive Officer Mr. Anushka Vidanapathirana and other invitees witnessed the event.
The new showroom design reflects the brand’s commitment to innovations, new technology and sustainability. The new showroom concept draws inspiration from Managing Director Upuli De Silva. Cinnamon Legends products are available in its own exclusive outlets, leading shopping malls, department stores, super markets, five-star hotels and spas, high end beauty shops, gymnasiums in Sri Lanka and exported to over 30 countries.
At the launch all the invitees experienced the true innovations of indigenous Ceylon spices, cinnamon tisane, salubrious oils, endearing gifts, perfumed wax candles and range of beauty care and many more.
Cinnamon Legends (Pvt) Ltd which is the pioneering and leading company in exporting value added cinnamon products in Sri Lanka organized a Vesak Dansal to mark the wesak festival on the 28th May 2018.
A large number of people gathered to Cinnamon Legends head office in Mt. Lavinia and enjoyed the taste of real Cinnamon Tea with Seeni sambol sandwich.
Cinnamon Legends products are currently being exported to over 20 destinations and the product portfolio consists of over 100 items. The company has it’s owned organic estates and state of the art manufacturing facilities in different places of the country. The company is certified with ISO 9001, ISO 22000, KOSHER and Organic for USDA, EU and JAS. The product range consists of food, beverages, personal care, healthcare, essential oils, Pharmaceuticals, fragrance oils, Individual & Corporate gifts and other value added spices.
Cinnamon Legends Chairman Mr. Nihal De Silva, Managing Director Mrs. Upuli De Silva and the team of management were also present at the occasion.
State Secretary of Seychelles Mr. Dick Patrick Esparon and a senior delegation recently visited Cinnamon
Legends head office and factory on 12th December 2017.
On an invitation extended by the Board of Directors of Cinnamon Legends, the State Secretary and high
officers paid an official visit to Cinnamon Legends company. The visit emphasized the importance of
Ceylon Cinnamon and opportunities available in the global market. Cinnamon Legends the country’s first
value-added and branded Cinnamon products company is very much confident that the Ceylon
Cinnamon will be a good foreign exchange earner soon.
During his visit, the Secretary of State and the delegation team took the opportunity to observe Cinnamon
Plantation and manufacturing facilities of the company as well. He was able to see the organization’s
strength for himself and discovered how Cinnamon Legends is growing faster.
Cinnamon Legends Chairman Mr. Nihal De Silva, Managing Directress Mrs. Upuli De Silva, CEO Mr.
Anushka Vidanapathirana and Cinnamon Legend’s China agent Mr. Herbi Silva were also present on the
Cinnamon Legends is the pioneering and leading company in exporting value-added cinnamon products.
The products are currently exported to over 15 destinations and the product portfolio consists of over 80
items. The company has it’s owned organic estates and state of the art manufacturing facilities in different
parts of the country. The company is certified with ISO 9001, ISO 22000 and Organic for USDA, EU and
JAZ. The product range consists of food, beverages, personal care, healthcare, essential oils, fragrance oils,
gift packs and other spices.
Cinnamon Legends the country’s first value-added and branded Cinnamon products company is very much confident that the Ceylon Cinnamon will be a good foreign exchange earner soon.
Cinnamon Legends products are now available in exclusive company outlets in Colombo, Keells Super Markets, Laksala, Pearl of Asia, Hotel Fortress and luxury hotels, leading restaurants, salons, spas, spice stores, pharmacies and selective outlets of agents in many districts. The company has been exporting its products to 14 countries namely USA, Mexico, China, Egypt, Lithuania, India, Malaysia, UK, Ukraine, Canada, Switzerland, UAE, Seashells and Maldives addition to bulk exports of Cinnamon, cloves, pepper, cardamom, nutmeg and dehydrated fruits through its sister company D- Tringle Pvt Ltd.
With the appointment of young CEO Mr. Anushka Vdanapathirana an experienced and well versatile marketer with a passion for serving customers at a global scale to head the company Cinnamon Legends growth has been accelerated says company chairman Mr. Nihal De Silva.
Cinnamon Legends is an ISO 9001, ISO 22000 and organic (USDA, EU, JAS) certified company. The Managing Directress Mrs. Upuli De Silva says we are dedicated to elevating Ceylon Cinnamon industry through creative value additions and not ready to compromise quality for super profits. Our staff has been well trained and motivated for the quality assurance and continuous improvement. She further stressed, “our vision is to be the most admired and preferred cinnamon brand in the world.”
The recent initiative of Cinnamon peeler’s lives enhancement CSR programme by the marketing department of Cinnamon Legends has contributed immensely to the quality improvement and sustainable development in the industry.
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Dilantha Malagamuva is International motorsport idol who has won the GT3 Asia Champion, the Lamborghini Super Trofeo Championship – Asian Series and also a triple Malaysia Super Car GT Champion. Making history as the first Sri Lankan racing driver to win an International Motor Racing Championship.
Cinnamon Legends announces the launch of its newly revamped website www.cinnamonlegends.com. This site offers quick and easy access to essential information and features of all cinnamon value-added products while offering a more comprehensive understanding of the company’s value proposition and overall client benefits. The website also offers updated information, client testimonials and value of Ceylon cinnamon. The new website has a clean uncluttered design, improved functionality and enhanced rich content focused on the company’s mission to provide good quality products for their customers.
Сinnamon Legends, the country’s first value-added and branded cinnamon products company, was launched last week in a move to make Sri Lanka a global hub for the specialty products.
The firm, an investment of Rs. 15 million, has received ISO 9001:2008 Quality Management System Certificate and provides a range of products varying from beverages, personal care, handmade chocolates, spices and gift packs.
“We have been in the cinnamon export market for decades and it was high time we graduated into the value addition market,” Cinnamon Legends Chairman Nihal De Silva said.
He said that the company was currently negotiating with a few international supermarket chains to promote Cinnamon Legends products.
“The Cinnamon Legends Handmade Chocolates, which is an innovation of Upuli De Silva, will sail to a new taste in the world market to claim an undisputed market leadership in the value added segment in this century,” he added.
The first boutique with value added cinnamon products was opened at the Lotus Road, Colombo 01, by George Steuart& Company Chairman Dilith Jayaweera as the Chief Guest.
During the inauguration, Joint Managing Directress Mrs.Upuli De Silva stated that their vision was to be the most admired and preferred cinnamon brand in the world. Cinnamon Legends is committed to be the most admired and caring provider of value added cinnamon products that add vitality, enjoyment and health benefits to the day-to-day life of people around the world.
She added: “Cinnamon is a feel-good spice with a lot of nutrition and it has a lot of health benefits; it helps you to control your blood sugar level. Recently, in a research led by US Department of Agriculture, scientists found that antioxidant-rich cinnamon extract helped to reduce risk factors associated with diabetes and heart disease.”
Cinnamon Legends is a sister company of G.P. De Silva and Sons International Ltd., which holds a 22% market share of Sri Lanka’s total cinnamon bulk exports of 14,000 tons. The firm caters to the demand of the entire South America, European and Middle Eastern markets. It has been ranked the world’s largest cinnamon exporter for over 15 years.
G.P. De Silva and Sons International Ltd. Chairman Mr. Lal De Silva pointed, that if Sri Lanka could capitalise on the potential of value added cinnamon products, it could generate 2,000 times more revenue.
Ceylon Cinnamon is exported to over 40 countries, annually bringing a turnover of over $ 100 million tothe country. In 2014, cinnamon exports were worth Rs. 18.25 billion, up from Rs. 11 billion in 2010.
“The value added cinnamon market is new, emerging and challenging. As a result, many exporters are afraid to enter this small market and continue to rely on bulk shipments, which are more established,” he said. However, De Silva pointed out that there is room for around 25% value addition in the 14,000 tons of bulk cinnamon exports from Sri Lanka.
Commenting on possibilities of Cinnamon Legends entering the American healthcare market, De Silva’s brother Dr. Anura De Silva, who is practicing medicine in the US, said that although it is not a Food and Drug Administration (FDA) approved product, many consumers were using it and there was a billion dollar market that they could tap into.
“There are many medicinal properties in cinnamon, but it is still not a FDA approved product in the US. The chemical in Ceylon cinnamon is less than 0.04% and it has medicinal benefits, especially for cardio vascular, diabetes and high blood pressure. Hence, some doctors recommend research-proven products,” he said.